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Sky Picnic was a proposed pay television service to launch from BSkyB. It would've sit alongside Freeview and Top Up TV on the digital terrestrial television (DTT) platform in the United Kingdom. It was first proposed in 2007 and was cleared to launch in 2010 – however BSkyB have never officially launched the service since. ==History== The service was the subject of a public consultation by communications regulator Ofcom. The consultation was published on 4 October 2007 with the outcome originally going to be announced in early 2008.〔(Proposed BSkyB digital terrestrial television services ) Ofcom, 23 December 2007〕 Ofcom announced on 13 May 2008 that Sky's plans had been put on hold pending further scrutiny. Sky had placed the project on hold, while results from the consultation were awaited and it will now want to consider Ofcom's determination, challenge aspects it is unhappy with via usual or legal channels.〔(Proposed BSkyB digital terrestrial television services ) Ofcom, 31 March 2010〕 On 31 March 2010, Ofcom published conclusions to its investigations. It determined that: # Sky Sports available on all platforms: Sky must offer to supply Sky Sports 1 and 2 to other retailers – for example, cable, terrestrial and IPTV – at a wholesale price set by Ofcom. # Sky pay services on terrestrial: Ofcom gives conditional approval to Sky and Arqiva’s request to offer pay TV services on digital terrestrial TV (known as “Picnic”). # But dependent on a wholesale deal: Approval of Picnic is subject to Sky implementing a wholesale deal under the supply obligation for Sky Sports 1 and 2. In addition, if Sky decides to offer movie channels on digital terrestrial TV then those channels must also be offered to other digital terrestrial TV operators. # Reference on movies: Ofcom is consulting on its proposed decision to make a reference to the Competition Commission asking the Commission to address concerns regarding the sale and distribution of subscription video-on-demand premium movie rights (but which cannot be addressed fully using Ofcom’s powers). # Innovation on HD: Sky must offer to wholesale high-definition versions of Sky Sports 1 and 2. HD is a relatively new innovation. To help to promote future innovation Ofcom has not set wholesale prices for the HD channels but requires them to be offered on fair, reasonable and non-discriminatory terms. The Ofcom document outlines the benefits of the above decisions in offering the potential to deliver to the consumer: Choice, Innovation and Price and for the market a boost to competition, investment and innovation. Sky will be required to make a “reference offer” – a template contract to other pay TV providers – within six weeks of 31 May 2010 according to the Ofcom document. The consultation on Ofcom’s provisional decision to make a reference to the Competition Commission closes on 15 May and Ofcom expects to announce a final decision before summer 2010.〔http://www.ofcom.org.uk/media/news/2010/03/nr_20100331〕 During August 2010, Sky Sports 1 and 2 was made available on terrestrial pay TV services BT Vision and Top Up TV. It is unknown if this would cancel plans for Sky Picnic altogether. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Sky Picnic」の詳細全文を読む スポンサード リンク
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